Orbit Report

This dashboard is driven by a Google Sheet you control. Update the sheet, refresh the report, data updates.

Setting up your sheet

  1. Create a new Google Sheet
  2. Create these tabs (exact names, case-sensitive): Meta, KPIs, Timeseries, Monthly, Suburbs, Venues
  3. First row of each tab must be the column headers (shown in the template)
  4. File → Share → Anyone with the link → Viewer
  5. Paste the sheet ID or URL above

Rows that start with •, Notes:, or an empty key are treated as comments and ignored, so you can leave helper notes in your sheet.

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Orbit
Beta

Campaign Report

Location—
Radius—km
Screens—
Budget—
Time—
Days—
—
—
—
days left
Orbit ends —
—
remaining
—
Exposure → Intent
—
Total plays
—
Branded searches
—
Correlation
Ad plays
Branded searches
On air
Add creative_image_url
to your sheet
— —
—
$ spent · search lift %
Keep your Orbit in flight
—
Avg searches / mo
—
Best month
Budget
Branded searches
Search Lift
#Search phraseLift
Source: Google Trends —
Who saw your Orbit
Unique reach —
Avg frequency —
Time between plays —
Channel split
Total impressions —